Austria’s garment industrys
Austria’s garment industry is a dynamic sector that blends traditional craftsmanship with modern innovation. Despite facing challenges in recent years, it remains a significant contributor to the national economy and a key player in the global fashion landscape.
Industry Overview
As of 2025, Austria’s apparel market is valued at approximately €9.73 billion, with women’s apparel accounting for the largest share at €5.47 billion. The industry is projected to experience modest annual growth of 0.91% from 2025 to 2029. On average, Austrians are expected to purchase around 62 clothing items per person in 2025, with non-luxury goods comprising 93% of sales.
The clothing manufacturing sector, however, has seen a decline. In 2025, its market size is estimated at €516.8 million, down from €515.58 million in 2021. The number of businesses in this sector decreased to 804 in 2024, reflecting a compound annual growth rate (CAGR) decline of 1.7% between 2019 and 2024.
Key Players
Austria hosts several prominent apparel manufacturers. PUMA Europe GmbH, based in Salzburg, leads with sales revenue of approximately $1.35 billion. Other notable companies include Wolford AG, a luxury lingerie and hosiery brand headquartered in Bregenz, and Huber Tricot GmbH, known for high-quality knitwear.
Export Dynamics
The Austrian clothing industry has a strong export orientation, with an export quota of 70% in 2023. Key export markets include Germany, Switzerland, Italy, France, and the Netherlands. In 2023, total clothing exports, including merchandise, amounted to €2.96 billion, while imports reached €6.7 billion.
Sustainability and Innovation
Sustainability is increasingly central to Austria’s garment industry. Companies are adopting eco-friendly practices, such as using organic and recycled fabrics, conserving water and energy, and ensuring fair labor conditions. Lenzing AG, for instance, produces wood-based fibers like TENCEL and LENZING ECOVERO, which are utilized in various textile applications.
Emerging Trends
The industry is witnessing a rise in streetwear and youth-focused brands. Rare Humans, a Vienna-based streetwear label founded in 2021, has gained popularity through creative online drops and viral events. The brand aims to enter the luxury market with its first high-fashion collection set for Autumn/Winter 2025.
Conclusion
Austria’s garment industry is navigating a complex landscape marked by declining manufacturing figures but buoyed by strong exports, sustainability initiatives, and innovative brands. Its ability to adapt and innovate positions it well for future growth in the global fashion arena.
